Most of what's here I learned from other people. I ran it on my own businesses and with clients. Everything below has made an impact.
Writing that doesn't sound like AI
The patterns that give it away, and what to write instead.
Local SEO and Google Business Profile
Why the map pack outranks the website, and how to work it in order.
The landing page checklist
What to build and what to audit, in the order that matters.
Writing for the answer, not the click
When most searches end without a click, only some content still earns one.
Reddit as a local search surface
How AI answers pick up peer recommendations, and how to be one.
Building links at a natural pace
The growth pattern Google reads as real, and the one it flags.
A 10-step ladder for getting good at Claude
Where you are, what's next, and what each step unlocks.
Treat CLAUDE.md as a routing table
Keep the index small and let the domain knowledge live elsewhere.
Where this came from
Almost none of this started with me. The methods here come from specialists who worked them out first and were generous enough to share what was working for them. I put them to use on my own businesses and on the ones that hired me, then wrote down the version that survived contact.
If something on this page helps you, the credit belongs to the people who figured it out. Thanks to all of them.